TARGET OPTICAL // LUXOTTICA: Summer CAMPAIGN
Luxottica designs, manufactures, distributes, and retails its eyewear brands all through its subsidiaries, including Target Optical. Luxottica licenses frames from brands such as Chanel, Prada, Burberry, Versace, Coach, and others. They outright own and manufacture Ray-Ban, Persol, Oliver Peoples, and Oakley.
This campaign highlights the Summer launch of Target Optical’s Ray-Ban products featured in-store and online. See Summer in Ray-Ban.
Client: Luxottica // Agency: KNOCK Inc. // Design Director: Alison Swan // Designers: Sarah Lerum & Madeline Marino // Photographer: Lauren Krysti // Stylist: Megan Gonzales