shutterfly Holiday:
promotional creative
Easily Shutterfly’s largest yearly initiative for promotional creative, this hefty concept spanned three months worth of work and affected all channels, including web, app, email and social. The main objective: to ramp up deals for holiday gifting, with a special focus on Black Friday and Cyber Monday promo takeovers.
Thanks to this work, Shutterfly experienced its best Black Friday and Cyber Monday performance to date. With Shutterfly, there’s a better way to holiday.
Holiday Creative Direction
Creative Directors: Adam Kennedy, Susan Dreiling & Maddy Hague // Associate Creative Directors: Gabe Pattinson, Megan Kerber & Sarah Lerum // Art Directors: Oliver Smalls // Designers: Samantha Kollasch, Jennie Soucheray, Alisa Messing, Nidal Koteich Oubied & Jackie Lipetzky // Copywriters: Katie Klingbeil & Shauna Younge // Photography: Kyle Johnson-MacPhearson, Abe Holte, Bianca Wilcox, Tim Johnson & Aaron Wiggins // Retouching: Ed Fruin & Jenna Szczech // IPP and Art Files: Maggie Callahan & Cyndee Medicine Horse
Holiday Promo Creative
Associate Creative Directors: Sarah Lerum // Designers: Jackie Lipetzky, Mike Kay & Josh McGee-Plys // Copywriters: Kaite Klingbeil & Sammy Walsh // Retouching: Ed Fruin & Jenna Szczech