The marketplace is cluttered with deals during Q4, so RHG needed a campaign that was ownable, inventive, and disruptive. The campaign lived primarily in social media but will also extend across email, radissonhotels.com, and earned media outlets. Radisson’s five hotel brands are featured in the illustration - Radisson RED, Radisson Blu, Radisson, Park Inn, and Country Inn & Suites. Each letter of the illustration best represents the hotel brand.